H&M, or Hennes & Mauritz, is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. Founded in 1947 by Erling Persson, the brand has grown from a single women's clothing store in Västerås, Sweden, to a global fashion empire with thousands of stores worldwide.

The name H&M originally stood for "Hennes," which means "hers" in Swedish, reflecting the brand's initial focus on women's clothing. In 1968, the company acquired Mauritz Widforss, a hunting and fishing equipment retailer, and expanded its product line to include men's clothing, leading to the addition of "Mauritz" to the brand name.

H&M is renowned for its affordable yet stylish clothing, offering a wide range of products from casual wear to formal attire. The brand's success can be attributed to its ability to quickly adapt to the latest fashion trends and bring them to the consumer at a fraction of the price of high-end designers. H&M has also collaborated with numerous high-profile designers and celebrities, such as Karl Lagerfeld, Stella McCartney, and Alexander Wang, further cementing its status as a fashion-forward brand.

One of the key aspects of H&M's business model is its commitment to sustainability. The company has launched several initiatives aimed at reducing its environmental impact, including the "Conscious" collection, which features clothing made from sustainable materials such as organic cotton and recycled polyester. H&M also encourages customers to recycle their old clothing through its garment collecting program, which offers discounts on future purchases.

If you're interested in exploring a wide range of H&M products, you can check out this product spreadsheet

H&M's journey from a small Swedish retailer to a global fashion powerhouse is a testament to its innovative approach and commitment to delivering affordable, stylish clothing to consumers around the world. With its continuous efforts to stay ahead of trends and embrace sustainability, H&M is poised to remain a dominant force in the fashion industry for years to come.